Webinar digital advertising

AAD responsibility

Advertiser webinars will be limited to one per month in 2021; scheduled in accordance with Academy marketing webinars.
Webinars will be offered free to AAD members.
There will be an advertising fee charged for each webinar.
Webinars will be no longer than 45 minutes in length. This includes any time for Q/A.
Industry Spotlight Webinars will be made available on-demand with the AAD Webinars on aad.org.
AAD marketing department will promote the monthly Industry Spotlight Webinars via marketing product emails to members, via social media posts, ads on aad.org, and a mention in one of the weekly enewsletters.
AAD will offer ½ price discount advertising to Industry Spotlight Webinar advertisers to further promote the website on enewsletters. These ads can link to a registration page for the webinar.
AAD will provide a list of webinar registrants to the advertiser.

Advertiser responsibility

The advertiser will provide the non-CME content for the webinar. They will create the slides, the script, and conduct the presentation.
All materials will need to be submitted to the Academy for approval within 3 weeks of the scheduled presentation date.
A staff member from AAD will join the webinar.
Advertiser must adhere to AAD advertising guidelines. (No use of AAD logo, etc.)
Advertising rate for Industry Showcase Webinar is $20,000.

For more information contact Jacki Premak at (847) 240-1819 or email jpremak@aad.org.